Work

The Effect of Color Incongruity on Brand Attitude: Moderating Effect of Self-Image Congruence

Year: 2010

Type: article

Source: ASIA MARKETING JOURNAL

Authors: 이상은, Sang Yong Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2948504100

FWCI: 0.94

Cites:

Cited by: 2

Related to: 20