Work

Customer Segmentation Using Hierarchical Agglomerative Clustering

Year: 2019

Type: conference-paper

Source: International Conference on Information Science and Systems (ICISS)

DOI: 10.1145/3322645.3322677

Authors: Phan Duy Hung, Nguyen Thi Thuy Lien, Nguyen Duc Ngoc

Institution: FPT University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2948794665

FWCI: 15.94

Cites: 19

Cited by: 43

Related to: 10