Work

A Review of Big Data Analytics for Customer Relationship Management

Year: 2018

Type: conference-paper

Source: International Conference on Information Technology Research (ICITR)

DOI: 10.1109/icitr.2018.8736131

Authors: W.K.R. Perera, K. A. Dilini, T. Kulawansa

Institution: University of Moratuwa

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2949067279

FWCI: 7.743

Cites: 21

Cited by: 17

Related to: 10