Work

Bridging marketing theory - practice gap to enhance firm performance: Introduction to the special issue

Year: 2019

Type: editorial

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.06.008

Author: Florin Sabin Foltean

Institution: West University of Timişoara

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Universität Wien

OpenAlex ID: W2949540239

Cites: 53

Cited by: 33

Related to: 10