Work

Examining outcomes of marketing actions from customer, investor, and operational perspectives

Year: 2018

Type: dissertation

Source: Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

Author: Leon Gim Lim

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2949760739

Cites: 146

Cited by:

Related to: 10