Work

Bridging advertising practitioner theories and academic theories on how to communicate effectively with men and women

Year: 2019

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-07-2017-0117

Author: Kasey Windels

Institution: University of Florida

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2950762992

FWCI: 0.794

Cites: 50

Cited by: 9

Related to: 10