Work

Promotion based on digital interaction algorithm

Year: 2019

Type: conference-paper

Abstract: The article is devoted to the modeling of digital interaction by analyzing responses to the promotion of commercial brands through all possible channels of influence on consumer preferences. Formalisms are introduced, a mathematical model is compiled. The calculation of the optimal modes was carried out.

Source: IOP Conference Series Materials Science and Engineering

DOI: 10.1088/1757-899x/537/4/042032

Authors: L N Borisoglebskaya, E N Provotorova, S M Sergeev

Institutions: Orel State University named after I.S. Turgenev, Voronezh State Technical University, Peter the Great St. Petersburg Polytechnic University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2951351633

FWCI: 16.3

Cites: 15

Cited by: 25

Related to: 10