Work

Exploring the creation and development of political co-brand identity

Year: 2019

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-10-2018-0119

Authors: Guja Armannsdottir, Christopher Pich, Louise Spry

Institution: Nottingham Trent University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W2951371985

FWCI: 1.312

Cites: 62

Cited by: 11

Related to: 10