Work

What makes people choose within-domain versus across-domain compensation following a self-threat? The role of self-verification motives

Year: 2019

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2019.1620840

Author: Daniel C. Brannon

Institution: University of Northern Colorado

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2951608877

FWCI: 2.297

Cites: 45

Cited by: 19

Related to: 10