Work

The reinforcing and aversive consequences of customer experience. The role of consumer confusion

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.05.029

Authors: Ioanna Anninou, Gordon R. Foxall

Institutions: University of Surrey, Cardiff University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2952016187

FWCI: 4.921

Cites: 102

Cited by: 37

Related to: 10