Work

The Effect of Medium on Reward Choice in Consumer Reward Programs: Points versus Gift Certificates

Year: 2007

Type: article

Source: 마케팅연구

Authors: Se-Hoon Park, Moon-Yong Kim

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2952801444

FWCI:

Cites:

Cited by: 2

Related to: 10