Work

A framework to manage business-to-business branding strategies

Year: 2019

Type: article

Source: EuroMed Journal of Business

DOI: 10.1108/emjb-08-2018-0047

Authors: Fabio Cassia, Francesca Magno

Institutions: University of Verona, University of Bergamo

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2952997750

FWCI: 6.89

Cites: 94

Cited by: 31

Related to: 10