Work

The Impact of Need for Uniqueness on Word of Mouth

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2019.1606375

Author: Oren Dayan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2954039746

FWCI: 0.984

Cites: 28

Cited by: 8

Related to: 10