Work

Mobile coupon acquisition and redemption for restaurants: The effects of store clusters as a double-edged sword

Year: 2019

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.06.024

Authors: Chun Qiu, Ping Zhao

Institution: Wilfrid Laurier University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Social Sciences and Humanities Research Council of Canada

Award: G4929359257

OpenAlex ID: W2954072089

FWCI: 1.641

Cites: 51

Cited by: 15

Related to: 10