Work

Customer Analytics in Fashion Retail Industry

Year: 2019

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-981-13-7721-1_27

Authors: Chandadevi Giri, Sebastien Thomassey, Xianyi Zeng

Institutions: Soochow University, GEnie des Matériaux TEXtiles, University of Borås

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2954623322

FWCI: 16.97

Cites: 5

Cited by: 19

Related to: 10