Work

Interest, But Not Liking, Drives Consumer Preference toward Novelty

Year: 2019

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2019.06.003

Authors: Billy Sung, Eric Vanman, Nicole Hartley

Institutions: Curtin University, The University of Queensland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2955805486

FWCI: 2.953

Cites: 46

Cited by: 22

Related to: 10