Work

Birds of a feather flocked together look abundant: The visual gestalt effect of an assortment presentation

Year: 2019

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.06.022

Authors: Ha Kyung Lee, Ho Jung Choo

Institution: Seoul National University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Ministry of Education, National Research Foundation of Korea

Awards: G27488371, G4356673578

OpenAlex ID: W2956176286

FWCI: 2.297

Cites: 53

Cited by: 12

Related to: 10