Work

Shelby D. Hunt: a retrospection on the importance, origins, and development of research programs

Year: 2019

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/jhrm-11-2018-0056

Author: Shelby D. Hunt

Institution: Texas Tech University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2956480452

FWCI: 0.656

Cites: 39

Cited by: 8

Related to: 10