Work

Measuring brand image : personification and non-personification methods

Year: 2018

Type: dissertation

Source: Research Explorer (The University of Manchester)

Author: Melisa Mete

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2956963670

Cites: 217

Cited by: 2

Related to: 10