Work

The impact of source credible online reviews on purchase intention

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-06-2018-0080

Author: Uttam Chakraborty

Institution: Symbiosis International University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2957323822

FWCI: 38.77

Cites: 77

Cited by: 196

Related to: 10