Work

Marktsegmentierung in der deutschen Unternehmenspraxis

Year: 2008

Type: book

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9622-0

Authors: Tobias Kesting, Carsten Rennhak

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2957412877

FWCI: 1.903

Cites:

Cited by: 26

Related to: 10