Work

The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea

Year: 2019

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2019.1637613

Authors: Yoonjae Nam, Hyung-Seok Lee, Jong Woo Jun

Institutions: Kyung Hee University, Hanyang University, Dankook University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2958184239

FWCI: 1.969

Cites: 67

Cited by: 13

Related to: 10