Work

How rational thinking style affects sales promotion effectiveness

Year: 2019

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2019.102335

Authors: Bi Yang, Anna S. Mattila

Institution: Pennsylvania State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: J. Willard and Alice S. Marriott Foundation

OpenAlex ID: W2962831155

FWCI: 8.203

Cites: 54

Cited by: 50

Related to: 10