Work

Feelings Evoked by Warm, Erotic, Humorous or Non-Emotional Print Advertisements for Alcoholic Beverages.

Year: 1998

Type: article

Source: Ghent University Academic Bibliography (Ghent University)

Authors: Maggie Geuens, Patrick De Pelsmacker

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W296301650

FWCI: 1.591

Cites: 30

Cited by: 51

Related to: 10