Work

Towards a definition for branded entertainment: An exploratory study

Year: 2019

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2019.1643395

Authors: Marthinus JC van Loggerenberg, Carla Enslin, Marlize Terblanche-Smit

Institutions: University of San Francisco, Stellenbosch University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2963374230

FWCI: 1.968

Cites: 36

Cited by: 25

Related to: 10