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Commentary: transformative service research and social marketing – converging pathways to social change

Year: 2019

Type: editorial

Source: Journal of Services Marketing

DOI: 10.1108/jsm-10-2018-0304

Authors: Rebekah Russell-Bennett, Raymond P. Fisk, Mark S. Rosenbaum, Nadia Zainuddin

Institutions: Queensland University of Technology, Texas State University, University of South Carolina, University of Wollongong

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2963692858

Cites: 54

Cited by: 119

Related to: 10