Work

Analysis on Green Marketing Strategy of Clothing Firm

Year: 2019

Type: conference-paper

DOI: 10.1145/3335550.3335555

Authors: Xue-Jie Chen, Gang Fang

Institution: Beijing Institute of Fashion Technology

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2963709488

FWCI: 2.012

Cites: 1

Cited by: 3

Related to: 10