Work

Cues for shaping purchase of local retail apparel clothing brands in an emerging economy

Year: 2019

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-11-2018-0241

Authors: Mostaque A. Zebal, Faye Hall Jackson

Institution: Tuskegee University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2963835704

FWCI: 2.297

Cites: 75

Cited by: 24

Related to: 10