Work

Open conflict as differentiation strategy in geographical indications: the Bitto Rebels case

Year: 2019

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-11-2018-0738

Authors: Diego Rinallo, Valentina Pitardi

Institutions: Kedge Business School, University of Portsmouth

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2964000701

FWCI: 3.937

Cites: 43

Cited by: 24

Related to: 10