Work

Any Size for a Dollar: The Effect of Any-Size-Same-Price versus Standard Pricing on Beverage Size Choices

Year: 2019

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1002/jcpy.1129

Authors: Kelly L. Haws, Peggy J. Liu, Steven K. Dallas, John Cawley, Christina A. Roberto

Institutions: Vanderbilt University, University of Pittsburgh, New York University, Cornell University, University of Pennsylvania

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: green

OpenAlex ID: W2964074295

FWCI: 2.297

Cites: 27

Cited by: 17

Related to: 10