Work

Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.07.007

Authors: Isaac Jacob, Monica Khanna, Krupa A. Rai

Institution: K J Somaiya Institute of Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2964110761

FWCI: 11.48

Cites: 91

Cited by: 82

Related to: 10