Work

Impact of sales Promotion's benefits on perceived value: Does product category moderate the results?

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.101887

Authors: Somesh Kumar Sinha, Priyanka Verma

Institution: Maulana Azad National Institute of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2964208143

FWCI: 22.64

Cites: 82

Cited by: 157

Related to: 10