Work

Self-Image Congruity Affecting Perceived Quality and the Moderation of Brand Experience: The Case of Local and International Brands in the Kingdom of Saudi Arabia

Year: 2019

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2019.1614242

Author: Fethi Klabi

Institution: King Khalid University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2964211522

FWCI: 4.265

Cites: 94

Cited by: 27

Related to: 10