Work

National stereotype effects on high versus low-contact service expectations: branding Indonesia

Year: 2019

Type: article

Source: Place Branding and Public Diplomacy

DOI: 10.1057/s41254-019-00139-1

Authors: Michael Chattalas, Irawati T. Priyanti, Adi Zakaria Afiff

Institutions: Monmouth University, University of Indonesia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: City University of New York

OpenAlex ID: W2964389967

FWCI:

Cites: 18

Cited by: 6

Related to: 10