Work

Strategic marketing approaches for the diffusion of innovation in highly regulated industrial markets: the value of market access

Year: 2019

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-08-2018-0232

Authors: Francesco Schiavone, Michele Simoni

Institutions: Parthenope University of Naples, Paris School of Business

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2964424522

FWCI: 11.48

Cites: 63

Cited by: 73

Related to: 10