The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic
Year: 2019
Type: article
Study design: Observational Study
Source: Psychology and Marketing
DOI: 10.1002/mar.21244
Authors: Chung‐Wha ‘Chloe’ Ki, Youn‐Kyung Kim
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2964600867