Work

The Principles of Marketing

Year: 1994

Type: book

Authors: Kotler, Packowski

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2964718042

FWCI: 1.566

Cites:

Cited by: 41

Related to: 10