Work

The superhit effect and long tail phenomenon in the context of electronic word of mouth

Year: 2019

Type: article

Source: Decision Support Systems

DOI: 10.1016/j.dss.2019.113120

Authors: M. Olmedilla, M.R. Martínez-Torres, S.L. Toral

Institutions: Pôle Léonard de Vinci, Universidad de Sevilla

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funder: Fundación Hergar

OpenAlex ID: W2964960141

FWCI: 1.312

Cites: 85

Cited by: 16

Related to: 10