Work

The Practicable Aspect of the Omni-Channel Retailing Strategy and Its Impact on Customer Loyalty

Year: 2019

Type: book-chapter

Source: Palgrave studies in cross-disciplinary business research, in association with EuroMed Academy of Business

DOI: 10.1007/978-3-030-17523-8_11

Authors: Tandy Christoforou, Yioula Melanthiou

Institution: University of Nicosia

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2965500835

FWCI: 20.05

Cites: 40

Cited by: 19

Related to: 10