Work

Exploratory study on variables impacting display advertising spend of leading advertisers in the USA

Year: 2019

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2019.1646306

Authors: Somnath Chakrabarti, Mayank Makhija

Institutions: Indian Institute of Management Kashipur, University of Chicago

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2965542170

FWCI: 1.323

Cites: 48

Cited by: 6

Related to: 10