Work

Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement

Year: 2019

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21251

Authors: Kendra Fowler, Veronica L. Thomas

Institutions: Youngstown State University, Towson University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2965569383

FWCI: 1.323

Cites: 54

Cited by: 7

Related to: 10