Work

Too Cute to Be Healthy: How Cute Packaging Designs Affect Judgments of Product Tastiness and Healthiness

Year: 2019

Type: article

Source: Journal of the Association for Consumer Research

DOI: 10.1086/705029

Author: Benedikt Schnurr

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2965800773

FWCI: 7.895

Cites: 40

Cited by: 82

Related to: 10