Work

The effect of the valence of sponsorship information on consumers’ attitudes toward the sponsor brand

Year: 2019

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-09-2018-0091

Author: Christopher Dick

Institution: German Sport University Cologne

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2966954467

FWCI: 0.794

Cites: 42

Cited by: 8

Related to: 10