Work

Building nightclub brand personality via guest selection

Year: 2019

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2019.102336

Author: Ulf Aagerup

Institution: Halmstad University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2967058145

FWCI: 1.312

Cites: 68

Cited by: 9

Related to: 10