Work

Marketing in Nigeria: concepts, principles and decisions

Year: 2008

Type: article

Source: AFRICAN JOURNAL OF BUSINESS MANAGEMENT

DOI: 10.5897/ajbm.9000397

Authors: Agbonifoh, Ogwo, Nnolim, Nkamnebe

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2968056644

FWCI: 3.279

Cites:

Cited by: 35

Related to: 10