The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing
Year: 2019
Type: article
Study design: Systematic Review
Source: AMS Review
Authors: Ramona De Luca, Delane Botelho
Institution: Escola de Administração de Empresas de São Paulo
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2968229486