Work

Symbolic Meaning in Beverage Packaging and Consumer Response

Year: 2019

Type: book-chapter

Source: Elsevier eBooks

DOI: 10.1016/b978-0-12-816683-3.00004-9

Authors: Casparus J.A. Machiels, Nadine Yarar, Ulrich R. Orth

Institutions: Christian-Albrechts-Universität zu Kiel, University of South Australia

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2968308214

FWCI: 7.713

Cites: 155

Cited by: 17

Related to: 10