Work

Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Year: 2019

Type: article

Study design: Observational Study

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2019.07.004

Authors: Naser Pourazad, Lara Stocchi, Vipul Pare

Institution: Flinders University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2969010012

FWCI: 6.89

Cites: 153

Cited by: 41

Related to: 10