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الدور الترويجي للتغليف في متاجر التجزئة وداخل تأثيره النفسي على المستهلك

Year: 2013

Type: article

Source: معارف

Author: أوكيل رابح

Institution: University of Bouira

Language: Arabic

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2969012878

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Related to: 10