Work

The Effects of Media on Marketing Communications

Year: 2009

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9780203877111-24

Authors: DAVID W. STEWART, PAUL A. PAVLOU

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2969117461

FWCI: 3.237

Cites: 1

Cited by: 18

Related to: 10